The impact of perceived corporate social responsibility

  • Author Name:

    test

  • Co-Authors Name:

    Adel Zayed, Wessam Khedr

  • Abstract Title:

    The impact of perceived corporate social responsibility

  • Area of Research:

    Banking and Finance

  • Conference Name:

    ICBEMM 2020 March Oxford

  • Conference Dates:

    02nd-04th, March 2020

  • Keywords:

    Corporate Social Responsibility, Egypt, Affective Organisational Commitment

  • Conference Venue:

    University of Oxford, St Anne's College, Oxford, United Kingdom

  • Name of the Institute:

    Finance and Business Management Studies

  • Doi#:

    01-46-AP27-5033

  • Download:

    Click here to download

Abstract Content

Purpose: This paper examines the influential effect of Corporate Social Responsibility (CSR) towards multi-stakeholders (social and non-social stakeholders, employees, customers and government) in explaining employees’ Affective Organisational Commitment (AOC) within an under-researched context: Egypt. Design/methodology: This research draws on survey data from a sample of 226, and 4 explanatory interviews with employees working in different industries in Egypt. Findings: Regression analysis confirmed the differential effect of the four components of CSR on AOC, with CSR towards employees having the highest effect. Practical implications: The differential impact of each type of the CSR on employee behaviour would help practitioners to formulate their CSR strategies in accordance. Originality/value: This paper tries to validate the stakeholder-based CSR construct in a cultural setting little explored in the literature:Egypt.

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