Adel Zayed, Wessam Khedr
The impact of perceived corporate social responsibility
Banking and Finance
02nd-04th, March 2020
Corporate Social Responsibility, Egypt, Affective Organisational Commitment
University of Oxford, St Anne's College, Oxford, United Kingdom
Finance and Business Management Studies
Purpose: This paper examines the influential effect of Corporate Social Responsibility (CSR) towards multi-stakeholders (social and non-social stakeholders, employees, customers and government) in explaining employees’ Affective Organisational Commitment (AOC) within an under-researched context: Egypt. Design/methodology: This research draws on survey data from a sample of 226, and 4 explanatory interviews with employees working in different industries in Egypt. Findings: Regression analysis confirmed the differential effect of the four components of CSR on AOC, with CSR towards employees having the highest effect. Practical implications: The differential impact of each type of the CSR on employee behaviour would help practitioners to formulate their CSR strategies in accordance. Originality/value: This paper tries to validate the stakeholder-based CSR construct in a cultural setting little explored in the literature:Egypt.